For online stores
An online store is basically just an online version of a physical shop. Sometimes it usually shops offline that brings their business online to serve a much larger audience. Buying a .SHOP domain name to bring your shop online would be a great way to bring the shopping vibe into your business. When ever buyers visit your shop, they know they are there to shop.
For Shop rentals service
Developers and real estate agent of shopping malls and outlets could easily advertise their outlets online with a .SHOP domain extension. The domain extension servers as the perfect channel to your target customer base. It will help to bring those interested in shop business closer.